Just in from BlackBerry PR … But don’t go there until 10pm Eastern Time tonight:

RIM has officially named the storefront BlackBerry App World.

The site for developers will be updated tonight and should be live again by 10pm (Eastern Time).

At the same time, they will launch a sign up page for users who want to be alerted when BlackBerry App World goes live. They should go register at www.blackberry.com/appworld.

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