Mobile Phone based advertisements is one of the biggest influencers for an Indian car buyer. OEM’s like Tata, Hyundai and Maruti who are more into small cars have taken the help of mobile phone advertisements to lure their customers. Today’s Indian consumer is more information hungry. Anytime we need to buy a product e go online to check what are the options available and what existing buyers are saying about it. This stands true for Cars and that is the reason, car OEM’s in India who are more into small cars are taking the help of digital medium like the Internet (Social media - Facebook, Twitter; comparison sites), mobile phone based ads to promote their products among customers. A recent survey showed that mobile phone ads constitute 31% of buying decisions when it comes to Indians; globally this number is just 8%. Internet and mobile phone based text ads are low cost forms of advertising that are reaping benefits for the car companies.

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