Seems that the success of Three Idiots is paying off for Sharman Joshi. The actor has landed up with big endorsement deals from two big wigs in the mobile space, AirTel and Nokia. He was recently signed up as the brand ambassador of AirTel and Nokia has roped him and another not so well known actress, Adah Sharma to promote its X Series range of mobile phones. This is not the first time that Nokia has tied up with Bollywood to promote its mobile phones. While they have a permanent brand ambassador in Shahrukh Khan, Priyanka Chopra promoted the Supernova range from Nokia. Nokia will be developing an advertisement to promote its X Series range of handsets along with Sharman Joshi and Adah Sharma. [Via]